Why are SSL certificate necessary?
- Encrypts Sensitive InformationProtect your customers' data from prying eyes - whether it be passwords, credit card details or other sensitive data.
- Provides Authentication Ensure that you are sending information to the trusted servers and not imposters trying to steal information.
- Builds TrustVisitors will trust your website more when they see visual cues like a lock icon or a green bar and will therefore be more likely to buy from you.
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How Google’s Recent Changes Affect You
Latest Google Chrome updates now show visitors a ‘Not Secure’ message in the URL if your website is not https (i.e. no SSL certificate). If it isn’t secure, visitors are more likely to refrain from entering information, making purchases or even signing up for your email list.
Google will also rank websites without an SSL certificate lower on the search results page (SERP), affecting your SEO efforts, traffic, and revenue at the same time.